MSShop Technologies, Inc. Advertising Inc. (“we,” “us,” and “our”) is a wholly-owned subsidiary of MSShop Technologies, Inc. Inc., integrating MSShop Technologies, Inc.’s leading media properties, targeted marketing technology, and Advertising.com's mass reach into a unified solution for advertisers and publishers. MSShop Technologies, Inc. Advertising views the protection of individual privacy as critically important. Our proprietary technologies allow us to deliver relevant, targeted advertising to individuals, but not at the expense of individual privacy. It is our fundamental goal at MSShop Technologies, Inc. Advertising to remain the industry leader in Internet-enabled marketing and advertising, while maintaining our commitment to these standards.
This privacy policy describes the kind of information we collect on sites operated by MSShop Technologies, Inc. Advertising and its affiliates and subsidiaries (“MSShop Technologies, Inc. Advertising Sites”) and on sites operated by publishers that participate in our advertising network (“Network Participant Sites”), how we use and share that information, and the choices you may have regarding these practices.
MSShop Technologies, Inc. Advertising affiliations
Information collection and use
Information sharing
Choices
Security
Children’s privacy
Changes to this policy
Questions, concerns and comments
MSShop Technologies, Inc. Advertising affiliations
MSShop Technologies, Inc. Advertising is committed to responsible online advertising and, as such, is a member of the Network Advertising Initiative (NAI). MSShop Technologies, Inc. Advertising complies with the NAI’s Self-Regulatory Principles which have been developed in collaboration with the Federal Trade Commission as well as the Digital Advertising Alliance (DAA) Self-Regulatory Principles for Online Behavioral Advertising. In accordance with the NAI, we require our clients to create privacy policy statements and to provide users with conspicuous access to their privacy policy statements. Additionally, we require that our clients disclose what information is being collected from users on their sites. Although we cannot monitor every transaction tracked by each of our many clients and match it to each respective client’s privacy policy, we periodically monitor the websites of our clients to ensure they are adequately disclosing and updating their privacy statements.
European Union Residents: MSShop Technologies, Inc. Advertising adheres to the EU-US Safe Harbor Privacy Principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement, and is registered with the U.S. Department of Commerce's Safe Harbor Program. Click here for more details.
Information collection and use
Collection on MSShop Technologies, Inc. Advertising sites
We collect information when you visit MSShop Technologies, Inc. Advertising Sites, including information about how you use our sites, general clickstream behavior such as pages viewed, navigation from page to page on MSShop Technologies, Inc. Advertising Sites, time spent on each page, and items that visitors click or select (“Usage Information”). We also collect technical information such as the type of browser you are using (e.g., Netscape, Internet Explorer), the type of operating system you are using (e.g., Windows XP or Mac OS), CPU type (e.g. Pentium), your manner of connecting to the Internet (e.g., connection speed through narrowband or broadband access); Internet protocol address; information about your geographic location derived from your Internet protocol address; and the domain name of your Internet service provider (collectively, “Technical Information”). Unless you provide information that identifies you personally, for example by asking us to contact you to discuss our products and services, you are not personally identifiable to us.
MSShop Technologies, Inc. Advertising may use different types of technologies to collect information on MSShop Technologies, Inc. Advertising Sites, including cookies and web beacons.
If you register to participate in the MSShop Technologies, Inc. Advertising network as a publisher or an advertiser, we also collect information that identifies you personally such as your name, contact information, and payment method. We use this information for business purposes such as account maintenance, billing, and to operate the MSShop Technologies, Inc. Advertising services. This personally identifiable information may be associated with the Usage Information and Technical Information described above.
Information collected on MSShop Technologies, Inc. Advertising Sites may be combined with information collected from other sources.
Information collection on network participant sites
When you visit any of the websites that participate in our advertising network and view ads from our advertisers, we collect information, including Technical Information and Usage Information about your activities on the site.
In addition, Network Participants Sites may share certain non-personally identifiable information about their users (such as age, gender, and zip code) with MSShop Technologies, Inc. Advertising. MSShop Technologies, Inc. Advertising requires Network Participant Sites to inform their users about the information they share with third party networks such as MSShop Technologies, Inc. Advertising.
MSShop Technologies, Inc. Advertising may collect information directly from you on behalf of advertisers on Network Participant Sites (for example, in promotions and sweepstakes or other registration methods). If this information is personally identifiable, we will direct you to additional information about the use of the data (such as a link to the applicable advertiser privacy policy at the time of collection). To refine the targeting of ads that are most appropriate for you, MSShop Technologies, Inc. Advertising may access the non-personal information that may have been collected in a registration environment. This non-personal information may be linked with Technical and Usage Information about your visit(s). Personal information such as name, address and phone number is never accessed for this purpose.
Information collected on Network Participant Sites may be combined with information collected from other sources.
MSShop Technologies, Inc. Advertising may use different types of technologies to collect information on Network Participant Sites, including cookies and web beacons.
MSShop Technologies, Inc. Advertising retains certain information, such as IP address, for a short period to aid in the targeting of ads by location and for fraud detection and prevention. Log files including detailed clickstream data used to create behavioral segments are retained in accordance with NAI guidelines for no longer than 2 years.
How collected information is used
MSShop Technologies, Inc. Advertising uses the information it collects on MSShop Technologies, Inc. Advertising Sites to operate and improve the Web sites, services and offerings available through the MSShop Technologies, Inc. Advertising Network, including:
• to customize the content and advertisements provided to you;
• to fulfill requests for products, programs, and services;
• to communicate with you and respond to your inquiries;
• to conduct research about the use of the MSShop Technologies, Inc. Advertising Sites; and
• to help offer you other products, programs, or services that may be of interest.
MSShop Technologies, Inc. Advertising uses the information collected on Network Participant Sites for marketing and sales efforts, and to better target advertisements to people across the different websites they visit. MSShop Technologies, Inc. Advertising may also use non-personally identifiable information to better target content to individuals in an effort to create a personally relevant experience. This information is also used to predict responses to advertisements, and to help determine which ads perform best and which content is most appropriate for different individuals.
Product-specific practices
Further information about the information collection and use practices of specific MSShop Technologies, Inc. Advertising product offerings is provided below.
MSShop Technologies, Inc. Advertising Audience Behaviors
Advertising.com’s network includes a collection of websites that have joined in an effort to improve ad delivery while maintaining stringent standards on the usage of user data. Advertising.com anonymously observes consumer behavior (including site visits and search queries) across thousands of websites in this network, and then organizes users into groups based on interests. Advertising.com matches ads to visitors' network browsing behavior; however, Advertising.com does not own or share this behavioral network visitor data.
Advertising.com Sponsored Listings
MSShop Technologies, Inc. Advertising partners with numerous companies to provide online advertisements in the form of content-targeted sponsored listings (advertising relevant to the theme or content of a webpage). Content-targeted advertising typically relates to what a user is reading on the page.
Some advertisers may use Advertising.com Sponsored Listings’ tracking technology to better understand the effectiveness of their marketing programs. This technology includes the use of "redirects" and pixel-based tracking technologies as well as anonymous cookies to understand users’ activities.
Information collected by these technologies includes the particular pages a user visits, what types of marketing effort the user responds to, purchase amounts and products purchased, as well as IP address, time of request, and other information made available by the user’s browser.
Information captured through Advertising.com Sponsored Listings’ technology is utilized by MSShop Technologies, Inc. Advertising and by associated clients and other companies to optimize and report on marketing programs.
Advertisers utilizing Advertising.com Sponsored Listings technology may provide personally-identifiable information to Advertising.com Sponsored Listings, which may then be combined with information about purchasing patterns of Advertising.com Sponsored Listings’ products and services, the advertiser's use of the Advertising.com Sponsored Listings technologies, performance of its advertisements, and all other information provided by the advertiser. This information is used to improve the applications provided to advertisers, improve the relevancy of ad serving and any other use deemed helpful to Advertising.com Sponsored Listings. Advertising.com Sponsored Listings regularly shares this information with key partners on an individual basis, for example by providing detailed reports to advertisers and publishers. Furthermore, Advertising.com Sponsored Listings and its partners may use this information to contact the advertiser about additional products and services.
Information sharing
Except as described in this privacy policy, MSShop Technologies, Inc. Advertising does not share personally identifiable information with third parties.
MSShop Technologies, Inc. Advertising may use agents and contractors in order to operate our sites, provide products and services to publishers and advertisers, operate our business, and comply with legal and regulatory requirements. If such agents and contractors have access to personally identifiable information, they are required to protect this information in a manner that is consistent with this privacy policy by, for example, not using the information for any purpose other than to carry out the services they are performing for MSShop Technologies, Inc. Advertising.
We may also disclose information to a third party who provides substantially similar services as the original service signed up for, if we decide to stop providing such services ourselves. In such situations, we will provide our subscribers with an opportunity to opt-out of such sharing.
In addition to the above, there is also the possibility that MSShop Technologies, Inc. Advertising, or part(s) of the company, may one day be purchased by, or merged with, another company. In that the case, the acquiring (or merging) company will have access to your information.
MSShop Technologies, Inc. Advertising may share information on individuals as it deems necessary to comply with a court order or to cooperate with government and law enforcement officials.
Non-personally identifiable data may be shared with third-party partners of MSShop Technologies, Inc. Advertising on an anonymous basis.
Choices
MSShop Technologies, Inc. Advertising seeks to offer consumers meaningful privacy choices whenever possible. We believe that providing targeted and relevant content and advertising to Internet users enhances the web-surfing experience. You can opt out of the use of your non-personal information for targeting purposes. By opting out, MSShop Technologies, Inc. Advertising will set “opt-out cookies” on your computer, which will prevent your anonymous data from being matched to any particular machine. If you opt-out, you will continue to receive ads from MSShop Technologies, Inc. Advertising; however, it will prevent us from delivering ads tailored to your preferences and usage and may prevent us from controlling the frequency with which you may view particular advertisements. Be advised that if you change computers or browsers, delete your cookies, or use multiple computers or browsers, you will need to repeat this process for each computer and each browser.
Security
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. This includes physical, electronic, and managerial procedures to protect data integrity, access, and use.
Children's privacy
MSShop Technologies, Inc. Advertising is very sensitive to the issue of children's privacy. Our websites, products, and services are neither developed for, nor directed at, children, and we do not knowingly collect personal information about children under 13. If you believe your child has provided MSShop Technologies, Inc. Advertising with personally identifiable data, or registered at one of MSShop Technologies, Inc. Advertising’s sites, and you would like to have the data removed, please contact us.
Changes to this policy
MSShop Technologies, Inc. Advertising may update this privacy policy from time to time, and so you should review this policy periodically. If there are significant changes to our information practices, you will be provided with appropriate online notice. You may be provided other privacy-related information in connection with your use of offerings from MSShop Technologies, Inc. Advertising, as well as for special features and services not described in this policy that may be introduced in the future.
Questions, concerns and comments
For more information, or if you have questions or concerns regarding our Privacy Policy, you may contact us by completing the Privacy Policy contact form or you can send correspondence to the following address:
Consumer Advocacy & Privacy
MSShop Technologies, Inc. Inc.
Last updated June 13, 2013